Art For Social Change will be creating art that we know can change behaviour. Art that will have been scientifically tested for its behavioural change energy and evaluated by leading communication and educational experts. The London campaign will be monitored for impact, attitudinal and behavioural change.
Art For Social Change will build the world's first Visual Data Bank - a permanent, open source, evolving library of scientifically tested artworks proven to change behaviour. Teachers, councils, NGOs and citizens worldwide will be able to download and use these evidence-based images to help tackle negative social issues.
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