Art For Social Change is a charity with a simple purpose: to use art to tackle negative social issues.
We are starting with the epidemic of loneliness in our cities. Cities are crowded, but full of lonely, isolated and socially excluded people – the connected disconnected. Our first social change mission – to tackle loneliness – begins in London.
We all know that art and advertising can change behaviour, the proof is everywhere. Art and advertising have nudged us to reshape our attitudes to many major social issues over the years, shifting norms, triggering emotion, encouraging action and moving culture at scale.
But right now, there is a lack of strategic and scientifically led creativity to address social issues at scale. Art For Social Change is stepping up to fill that gap.