ART FOR SOCIAL CHANGE – A Global Movement Using Art To Tackle The Negative Social Issues Impacting On All Our Lives – Starting With The Epidemic of Loneliness. Enter the Art For Social Change Awards and help us tackle loneliness together.
ART FOR SOCIAL CHANGE – A Global Movement Using Art To Tackle The Negative Social Issues Impacting On All Our Lives – Starting With The Epidemic of Loneliness. Enter the Art For Social Change Awards and help us tackle loneliness together

The Change Team

Sir Mark Thompson - Internationally respected media leader, Chair & CEO of CNN Worldwide, and former CEO of The New York Times Company and Director-General of the BBC.

Sir John Hegarty - Co-founder and Creative Director The Business of Creativity, Co-founder and Creative Director The Garage Soho, Founder Creative BBH London.

Dr Juli Beattie OBE - Founder of AT The Bus and The Art Room. Created The Beattie Method, an intervention using art as therapy, to support children with complex needs. It is designed to enhance their mental wellbeing, self-esteem and independence and avoid exclusion from mainstream schools.

Rory Sutherland - Vice Chairman of Ogilvy UK and one of the world’s foremost thinkers on behavioural economics, creativity, and decision-making.

Pip Jamieson - Founder & CEO of The Dots, named one of Computer Weekly’s Most Influential Women in Tech 2025 and a leading voice for inclusive, creative innovation.

Thom Noble - Director of CloudArmy and Founder of Neuro Strata and pioneering authority in applied neuroscience, uncovering the emotional drivers of behaviour for leading global brands.

Stephen Maher - Vice Chair of MSQ and former Chair of The Marketing Society and DMA and recognised for uniting creativity, effectiveness, and social purpose in global marketing.

James Fairclough - Chair of BBC Children in Need, Furthr, Settlement Agreement Solicitors and Kindred. Trustee of Leukaemia UK and the AA Charitable Trust. Previously held senior executive roles at the AA, IWG, Sky and Simply Business

Dan Cresta - Co-founder of Nurture and former Chief Strategy Officer across pioneering media organisations including PHD, Naked, CBS and the 7stars; champion of big business partnering with start-ups and social enterprises to drive positive impact.

Dr Michael Smith - Behavioural science global leader and UC Berkeley scholar. Renowned speaker, adviser and strategist to global corporations

Harriet Page
- Managing Associate solicitor at Cripps, working at the intersection of philanthropy, governance and social impact.

Jo Sensini 25+ years making agencies famous. Founder of Velvet, specialist PR support for the marketing services industry. Now working as an independent PR/comms practitioner.

Catherine Tomlinson – Co-Founder of AT The Bus (uses transformational, school based, art as therapy ), Co Author of How Your Brain Is Wired – An Owner’s Manual, Artist and poet.

Anna Hopwood - Chief Strategy Officer at VerityRI. Previously spent 20 years at leading advertising agencies including BMP and Adam & Eve DDB. Her passion for art led to a recent MA in Fine Art at Central Saint Martin’s.

Harry Hollingworth - With a background in psychology, a detour through the National Stud, and now working in marketing with a passion for AI, Harry brings a slightly unconventional perspective to AFSC.

Darren Bridger - Co-founder of CloudArmy and trailblazer in neuromarketing, advancing the science of non-conscious measurement in global brand strategy

Jayne Barr - Strategic marketing and transformation leader, former Interim MD of Marketing at London & Partners and Head of Brand & Creative at Middlesex University, with cross-sector experience spanning Shell, Aviva, and emerging AI ventures.

Mark Earls - Internationally recognised behavioural science pioneer, and speaker, The HERDmeister. Former Global Strategy Lead at O&M. A Fellow of The Marketing Society, RSA, and Honorary Fellow of the IPA.Described as “like Malcolm Gladwell on speed”.

Jo Sensini 25+ years making agencies famous. Founder of Velvet, specialist PR support for the marketing services industry. Now working as an independent PR/comms practitioner.

Catherine Tomlinson – Co-Founder of AT The Bus (uses transformational, school based, art as therapy ), Co Author of How Your Brain Is Wired – An Owner’s Manual, Artist and poet.

Anna Hopwood - Chief Strategy Officer at VerityRI. Previously spent 20 years at leading advertising agencies including BMP and Adam & Eve DDB. Her passion for art led to a recent MA in Fine Art at Central Saint Martin’s.

Harry Hollingworth - With a background in psychology, a detour through the National Stud, and now working in marketing with a passion for AI, Harry brings a slightly unconventional perspective to AFSC.

Darren Bridger - Co-founder of CloudArmy and trailblazer in neuromarketing, advancing the science of non-conscious measurement in global brand strategy

Jayne Barr - Strategic marketing and transformation leader, former Interim MD of Marketing at London & Partners and Head of Brand & Creative at Middlesex University, with cross-sector experience spanning Shell, Aviva, and emerging AI ventures.

Mark Earls - Internationally recognised behavioural science pioneer, and speaker, The HERDmeister. Former Global Strategy Lead at O&M. A Fellow of The Marketing Society, RSA, and Honorary Fellow of the IPA.Described as “like Malcolm Gladwell on speed”.



Jo Sensini 25+ years making agencies famous. Founder of Velvet, specialist PR support for the marketing services industry. Now working as an independent PR/comms practitioner.

Catherine Tomlinson – Co-Founder of AT The Bus (uses transformational, school based, art as therapy ), Co Author of How Your Brain Is Wired – An Owner’s Manual, Artist and poet.

Anna Hopwood - Chief Strategy Officer at VerityRI. Previously spent 20 years at leading advertising agencies including BMP and Adam & Eve DDB. Her passion for art led to a recent MA in Fine Art at Central Saint Martin’s.

Harry Hollingworth - With a background in psychology, a detour through the National Stud, and now working in marketing with a passion for AI, Harry brings a slightly unconventional perspective to AFSC.

Darren Bridger - Co-founder of CloudArmy and trailblazer in neuromarketing, advancing the science of non-conscious measurement in global brand strategy

Jayne Barr - Strategic marketing and transformation leader, former Interim MD of Marketing at London & Partners and Head of Brand & Creative at Middlesex University, with cross-sector experience spanning Shell, Aviva, and emerging AI ventures.

Mark Earls - Internationally recognised behavioural science pioneer, and speaker, The HERDmeister. Former Global Strategy Lead at O&M. A Fellow of The Marketing Society, RSA, and Honorary Fellow of the IPA.Described as “like Malcolm Gladwell on speed”.

Jo Sensini 25+ years making agencies famous. Founder of Velvet, specialist PR support for the marketing services industry. Now working as an independent PR/comms practitioner.

Catherine Tomlinson – Co-Founder of AT The Bus (uses transformational, school based, art as therapy ), Co Author of How Your Brain Is Wired – An Owner’s Manual, Artist and poet.

Anna Hopwood - Chief Strategy Officer at VerityRI. Previously spent 20 years at leading advertising agencies including BMP and Adam & Eve DDB. Her passion for art led to a recent MA in Fine Art at Central Saint Martin’s.

Harry Hollingworth - With a background in psychology, a detour through the National Stud, and now working in marketing with a passion for AI, Harry brings a slightly unconventional perspective to AFSC.

Darren Bridger - Co-founder of CloudArmy and trailblazer in neuromarketing, advancing the science of non-conscious measurement in global brand strategy

Jayne Barr - Strategic marketing and transformation leader, former Interim MD of Marketing at London & Partners and Head of Brand & Creative at Middlesex University, with cross-sector experience spanning Shell, Aviva, and emerging AI ventures.

Mark Earls - Internationally recognised behavioural science pioneer, and speaker, The HERDmeister. Former Global Strategy Lead at O&M. A Fellow of The Marketing Society, RSA, and Honorary Fellow of the IPA.Described as “like Malcolm Gladwell on speed”.

The Trustee Board

James Beatton - Chair of Trustees – Managing Partner at Cripps LLP since 2023, previously FoundingPartner and Head of Corporate at Cripps Harries Hall LLP from 2004 – 2023

Sarah Cary (Jones)
- PwC /LSE MPA - PwC specialist at applying behavioural insights to strategy, economics and public policy, former Senior Behavioural Scientist at the Cabinet Office, former strategy adviser Ofsted – co-developing strategy, former Global Behavioural Science Consultant at The Behavioural Architects.

Crawford Hollingworth - FMRS,FMS, FRSA - Founder of Art For Social Change, Founder and Global Chairman of The Behavioural Architects, Partner of Ad AgencyDo Not Behave, former Founder and Global Exec Chair of The Futures Company WPP. Co-Author of How Your Brain is Wired: An Owner’s Manual. Patron and adviser to The Art Room and AT The Bus.

Melanie Cunningham – Author of Becoming an Autism-affirming Primary School: How to listen to our autistic pupils to create meaningful change, published by Routledge 2024, Adviser on Inclusive Education, Assistant Head Teacher Richmond. Former head buyer for M&S.

AFSC can create an infectious wave of good across our cities
Mark Earls
The HERDmeister
AFSC is a beautiful union of science and creativity
Thom Noble  
Director CloudArmy
Talent is everywhere. Opportunity isn’t. AFSC is working to close that gap by turning creative potential into real-world impact
James Fairclough  
Chair of BBC Children in Need
ART FOR SOCIAL CHANGE – A Global Movement Using Art To Tackle The Negative Social Issues Impacting On All Our Lives – Starting With The Epidemic of Loneliness. Enter the Art For Social Change Awards and help us tackle loneliness together.
ART FOR SOCIAL CHANGE – A Global Movement Using Art To Tackle The Negative Social Issues Impacting On All Our Lives – Starting With The Epidemic of Loneliness. Enter the Art For Social Change Awards and help us tackle loneliness together